J. Crew has added another name to its storied list of collaborations. EDUN, the fashion line created to promote trade and manufacturing throughout Africa, is teaming up with J. Crew’s kid’s line, crewcuts. The collab is an exciting effort for both, as EDUN has never created items for little ones. For J. Crew, two tee shirts in the range are included as a part of their “Garments for Good” initiative, with 50% of their proceeds benefiting St. Ann’s orphanage in Kenya. With the five additional pieces in the line, EDUN and J. Crew were inspired by South African designs. “For the prints and the beading, we looked to the Ndebele people of South Africa, and the beautiful geometric patterns that decorate the outsides of their homes,” says Danielle Sherman, EDUN Creative Director. Staying true to the ideals of the EDUN’s brand, J. Crew’s team made sure the line was a true collaboration. “Each clothing item from the collaboration has been constructed at a factory located close to St Ann’s Orphanage in Nakuru, Kenya. With this collection, the fact that crewcuts is supporting commerce, manufacturing, and education in Africa is extremely important to us,” says Head Crewcuts Designer, Jenny Cooper. All pieces are available in a full children’s range, sizes 2-14 and start at $44. Check out the entire EDUN for crewcuts line, now available in exclusive New York J. Crew stores, but also online at J.Crew.
By Eva Morreale
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