BRANDS WE LOVE: WELLY

THE NEW COMPANY MAKING FIRST AID CHIC, "BECAUSE FUN ISN'T ALWAYS SAFE, BUT IT'S ALWAYS FUN."

Welly, the new brand making cuts and scrapes something to celebrate rather than hide, is now out and avaliable exclusively at Target. Founded by Eric Ryan, the entrepreneur behind other Target exclusive brands, Olly (vitamins) and Method (cleaning products), Welly currently encompasses 25 various products from first aid tool kits to kid friendly bandages. Not only are all kits recyclable, stackable, and avaliable in half or full sizes, but they are thoughtfully designed for ease of use and with style in mind.

Welly products are definitely a must for summer boo-boos, whether on mom, dad, or baby.

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